Digital Marketing Interview Questions


Jobs have become important for each and every individual across the globe in order to survive and meet the expenses and maintain a standard of living. Although the job market has become competitive for the recent graduates as well as experienced people to crack interviews or switch firms, with the help of our digital marketing interview questions and answers, everything becomes easier for you. All these questions that are prepared by the experts and professionals have a certain meaning to it and provide you with all the beneficial details that help you in cracking the interviews easily.

About Digital Marketing

Digital marketing is basically known as the marketing of various products and services in a digital platform. This means that if you have your own company or website and are dealing with the products or offering services globally, you can use the medium of digital media to promote it. This mainly includes the promotion of your products and services in various social media websites, advertising sites, mobile devices, and any other medium that is digitally established. Digital marketing is dominating the job market in the present day as each and every company includes digital marketing in their yearly strategies and invests a lot of money promoting their company digitally.

Best Digital Marketing Interview Questions of 2022

1. What is Digital Marketing?

Digital Marketing denotes any marketing activity done online. It points to brand marketing tactics done through internet. Besides, it involves techniques like,

  • SEM(Search Engine Marketing)
  • SEO(Search Engine Optimization)
  • SMM(Social Media Marketing)
  • Web Analytics
  • Email Marketing and
  • Content Marketing

2. In what segments you can categorize digital marketing?

Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

This helps a customer to learn regarding the company and all the products offered by it.

Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through the digital platforms, calls, email and placing advertisements.

3. Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4. Explain what is a keyword in digital marketing ? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5. Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines

6. Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

7. Mention what are the primary models for determining Pay-Per-Click ?

The primary models for determining Pay-Per-Click are

Flat rate PPC :

In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.

Bid based PPC :

In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

8. Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

9. Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

  • Relevant : List out the targeted keywords
  • Exhaustive : Apart from most popular keywords it should include the “long tail of search”
  • Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

10. Mention what are the key elements to optimize the conversion rates per PPC?

Conversion rate is nothing but to bring more visitors to your site. To increase the conversion rates you have to focus on following things

  • Write compelling content on your site that is relevant to the keyword or search query
  • Maintain a high degree of relevance between your ads and corresponding landing pages
  • The webpage should easy registering process, signing up for a newsletter or making a purchase
  • Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

11. What should be the approach for effective Pay Per Click campaings?

For effective Pay Per Click campaign, you need to do following things

  • Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
  • Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve

  • click-through-rate (CTR)
  • Review costly PPC keywords: Review expensive and under performing keywords
  • Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
  • Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

12. List out some of the useful online marketing tools?

Some of the useful online marketing tools are

  • Google Analytics
  • Digital point keyword tracker
  • Crazy egg heat maps
  • Keyword discovery
  • StumbleUpon
  • XML Sitemap Generator
  • Favicon generator
  • SubmitExpress Link Popularity

13. Explain what is on-page and off page optimization?

Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content and structure of the website.

14. How would you avoid the Google penalty in digital marketing?

Follow the below steps to avoid the Google penalty:

  • Your website must be simple, clean and well performing.
  • Your website should be mobile friendly.
  • Your website should be user friendly. User-experience is very important for Google.
  • Check for broken links. Links must not be broken.
  • Dont use duplicate contents. It will decrease your traffic and site rank.
  • Use smart keywords and tags.

15. How do you recognize a bad link?

You should know that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your sites ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites.

16. What is the difference between direct marketing and branding?

Difference between Direct marketing and Branding:

Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc

Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.

17. Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

  • Affiliated Marketing
  • Display Marketing
  • Email Marketing
  • Search Marketing
  • Social Marketing
  • Social Media
  • Social Networking
  • Online PR and
  • Video Advertising

18. What are Search Engines?

Search engines find the accurate and relevant information through World Wide Web. Some popular search engines are,

  • Google
  • Yahoo
  • Bing
  • Ask.com
  • AOL.com
  • Baidu
  • Wolframapha and
  • DuckDuckGo
  • Internet Archive
  • Yandex.ru

19. What are some techniques of Black Hat SEO?

Some techniques of Black Hat SEO is,

  • Keyword Stuffing
  • Cloaking
  • Doorway page
  • Link Farming
  • Hidden Text etc.

20. What is a Webmaster Tool?

Webmaster Tool is a free service by Google. It provides free data indexing. It points out crawl errors. In addition, it provides search queries and back-links information. It points out to website malware errors. It enables to submit the XML sitemap.

21. Can you tell us why do you take a competitive analysis?

Competitive analysis is a quite essential part while preparing a marketing plan for any business. It is recognizing the competitors and appraising their strategies to discover their strengths and weaknesses corresponding to those of your own service or product. With this analysis, you can establish your USP (Unique Selling Proposition) and consequently decide on what attributes you can focus on to entice your target market.

22. What do you mean by Spider?

Most of the search engines use programs called spiders to index websites. Spiders follow hyperlinks and collect textual and meta information for search engine databases. It may rate the content being indexed to help the search engine determine relevancy levels to a search.

23. Can you mention some PPC tools?

  • SEMrush
  • Optimizely
  • Unbounce
  • Keyword planner
  • Adwords Editor
  • AdWords Wrapper

24. What is the difference between SEO and SEM?


SEO enables your website to appear in search engine result pages (SERPs).


SEM is search engine marketing to purchase a space in search engine result page.

25. How would you improve the Pagerank of a page?

The Pagerank of a page improves by building backlinks. It is done through authority sites and high ranking web pages.

26. What do you mean by 301 redirects?

A 301 redirect is a process of reporting web browsers and search engines that a web page or site has been permanently moved to a new location. A 301 redirect includes the address to which the resource has been moved.

27. How should you decrease the loading time of a website?

The following ensures reduction is the loading time of a website,

  • Use external style sheets
  • Use fewer images
  • Optimize images and reduce the file size without affecting the quality of the image
  • 0Use CSS sprites to reduce HTTP request etc.

28. What is robots.txt?

Robots.txt is a text file which is used to provide instructions to the search engine crawlers. The instruction is on the indexing and caching of a web page, domain, directory or a file of a website.

29. How do you find conversion tracking in Google Ads?

  • Log in to Google Ads account.
  • Click Tools, then select conversions from the drop-down menu.
  • In the conversions table, identify the conversion action you need to check in the “Conversion” column, then see the “Tracking status” column in that corresponding row.

30. How should you use social media as a tool for customer service?

Social media is a great tool for customer service. You can directly converse with the client. You can use analytics for their response. You can get influencers for greater interaction.

31. How do you improve the quality score of an ad?

A quality score of an ad depends on the relevancy of keywords, ads, and quality of the landing page. Use keywords relevant to the landing page and create ads accordingly.

32. How do you use social media for marketing?

Social media can be used to drive traffic and expose brands. You get leads by posting quality posts and images. You can be in various groups and comment on posts.

You can engage in paid marketing on Facebook and Linkedin. You can use Facebook marketing to boost the post, increase page links, website visits, etc.

33. Mention how do you use Twitter for business development?

The power of Twitter lies in hashtags. You can drive massive traffic to your site by using trending hashtags.

34. What is PPC Advertising?

PPC Advertising is an online advertising model. Advertisers can display their goods or services for ads. Advertisers charge only when a user clicks on their ad. Therefore, comes the name “pay-per-click.” (PPC). It can also be called keyword advertising.

35. How does PPC work?

Pay-per-click(PPC) marketing utilizes search engine advertising to generate clicks for the site. In a PPC campaign, we pay Google to have them list ads for our site. By clicking our ad the user gets the current Cost Per Click (CPC) from our budget.

36. What is Email marketing?

Email marketing utilizes electronic mail for advertising. You win customer confidence by building their trust in you. It encourages ‘repeat business.

37. Define CRM?

CRM (Customer Relationship Management) is a way to maintain and manage company’s relationship with clients. It refers to practices, strategies, and technologies that companies use to maintain customer interactions and data during the client’s lifecycle.

This also supports customer retention and sales growth. CRM systems compile information on customers across different channels. CRM systems can provide detailed information on consumer’s personal information, purchase history, buying preferences and other concerns.

38. Is Social Media Marketing suitable for B2C Or B2B businesses?

Social Media Marketing is important for both. But has different approaches. B2C businesses can concentrate on light-hearted and fun social media posts. Whereas, B2B businesses use social media to share valuable industry content. Therefore, as a tool for connecting a business with its customers, social media is essential for both B2B and B2C.

39. Is outreach an essential part of social media marketing?

Guest blogging is one of the most powerful methods of outreach, but social media can help your outreach efforts significantly. Accordingly, connect with other influencers in your industry through social media, and then create relationships with them through conversations and assisting them to promote their content.

40. What is Content Marketing?

Content marketing aligns business and customer information demands with relevant content. Quality content can attract, retain and convert a targeted audience. Through blogging, social media and eBooks, content marketers use a variety of tactics to consistently inform and convince their clients. Content marketing is used by small and large-scale businesses.

Career scopes and salary scale

There are a lot of opportunities in the field of digital marketing if you are in the right place and with the right people. If you want to pursue your career in the digital marketing field, then this is the right time for you to choose a designation and apply for it. There are lots of companies that are hiring individuals who are well-versed with digital marketing strategies and works. If you are a fresher, then you can earn up to 60,000 to 65,000 dollars per annum, while if you are an experienced candidate, then there are high possibilities that you can earn up to 97,000 to 1,40,000 dollars per annum.


The field of digital marketing is quite interesting and fun to work with. If you want to have fun in your job, then use our digital marketing interview questions and get a job for yourself. For any queries or concerns, just drop us a message and we will look into it.